朝日新聞のインフォメーションサイト
朝日新聞のインフォメーションサイト
ターゲットはもちろん新聞を読んでいない人でしょ。
でもイメージがポップだけど、そこまで派手さがないから
社会人やってるけど、なかなか新聞を読んでない人。
もしくはネットでしかニュースを読まない人といった感じかな。
編集の現場というコラム系のコンテンツが結構押されているし、
内容をぱっと読んでみると、もっと読みたくなる記事だ。
やっぱり難しい話には興味ないけど、やさしく教えてくれるなら・・・
と考えてる人に合ってそう。
目的はもちろん新聞を買ってもらう事なわけだけど、
あまりそれを感じさせない雰囲気。
あくまで紙面が新しくなったことと、
新聞の面白いところを厳選して教えてくれている印象。
ただフルフラッシュで作るサイトではないんじゃないかなぁーとも思う、もったいないよ。
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