「わたしたち消費」を読んだ。
鈴木 謙介 電通消費者研究センター
幻冬舎
売り上げランキング: 100033
幻冬舎
売り上げランキング: 100033
おすすめ度の平均:
よくわからない知らないところで流行は起きています
鈴木君の業績に傷がつくのでは?
彼がこの本を書いた理由を考えるべきかもしれない。
1ゲット
- 目に見えないところで起こっているヒットのプロセス
- そのヒットを誰が起こしているのか
- そこで何が起こっているのか
- 企業はそれをどう生かせばいいか
そんなようなコトが書かれてました。
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