2009.10.01.

「企画書は見た目で勝負」を読んだ。

デザインビジネス選書 企画書は見た目で勝負 契約が面白いほどとれる企画書デザインのコツ
道添 進
美術出版社
売り上げランキング: 4923
おすすめ度の平均: 5.0
5 事例がすぐに役立つ

文章を書くときに、一枚の紙にこれでもかーってくらい文字を詰め込んじゃう。
そうしないと書いた達成感がないって思ってる。
それに誰かに見られたときにスカスカだと中身がないって思われそうで恐い。
大学のレポートがそのいい例、ぎっしり文字を詰め込んでやりましたアピールをしてる。

でもそれは間違いだったんだよな。
普段から目にしている雑誌だったり、本だったり、いいなって思うサイトなんかはしっかり余白があって、ちゃんと見る人のコトを考えて作られているモノだから。

企画書だって同じで、情報の詰め込み過ぎなんてもってのほか!
企画書を書く上での見た目的な話の基本をこの本から学んだ。
(あくまで見た目の話で企画書の中身の話は書いてないからご注意!)

メモ的にまとめると・・・
  • 最初は手で書く。
  • サムネイルサイズから名刺サイズぐらいでイメージを膨らませる。
  • 書きたい内容を大・中・小に分ける。
  • フォント・ポイント・太字で注目度を変える。
  • 行間をしっかり空けて、小さな達成感を与える(1/2以上が標準)
  • 情報をグループ化して、不必要を削ぎ落とす
  • トーン&マナーで説得力を持たせる
  • 主役は1つでメリハリをつける
  • 使う色は3色まで。色相・彩度を会わせてコピーされることも考えて配色。
  • 視線の動きを意識する。


企画書の見た目を書いた本なだけあって、ページのレイアウトがスッキリしていてすごく読みやすかった。その分情報量は少なかったけど、入門書だと思えば十分な内容だったと思う。
もう少し「良い例、悪い例」の実例が欲しかったけど、すぐ使えるテンプレートがダウンロード出来るからまぁいいかといった感じです。

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