2009.06.02.

AXE EFECT | AXE EATCH CAM



AXE EFECT | AXE EATCH CAM

AXEの新しいCMが流れているなーとTVを眺めてたらえっ?!

ふつーに電話番号らしきものがCMの中で出てきた!

えっ?!なんかの間違い?と思って一度目はスルー。

またTVを見てたらAXEのCMがまた流れてきた!

番号を見逃すまいと携帯片手に速攻でダイアル。

メモした番号を見ると080で始まるからどうやら携帯?

でも「08012340009」とかなり不自然な並び(笑)

新しいAXEのキャンペーンか?と思い決心して電話をかけると女の子の留守電に。

「今はバイト中だからパソコンでAXEを検索して!」とちょっと残念なメッセージ。。。

もしかしたら女の子と話せる?!とか期待してました(笑)

webへの誘引キャンペーンでした↓

でもCMの中で「webで検索!」とか言われるのより間に電話というコミュニケーションが入ったことで特別な体験をした+CM見て気づいてない人に言いたい~って気持ちが生まれた。

電話ってアナログな手段だけどワンクッション置いて遠回りにコミュニケーションを増やしたことで逆に新しい手段になったってことかな。

まぁカワイイ女の子に「電話して」って言われたら戸惑いつつも電話してしまうのが男の性?

難しいこと考えずにそこだけでなりたってるのかもね(笑)

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