「Lacoste Red!」mixiバナー広告
「Lacoste Red!」へのmixiバナー広告。
LACOSTEの若者向け新ライン「LACOSTE! RED LINE」のプロモーションサイト「Lacoste Red!」
は以前の記事で紹介しました。
記事を書いたのは4月末だったので約1ヶ月ぶりに目にしたことになります。
「LACOSTE! RED LINE」が若者向けの新ラインなのでmixiに広告出向したのでしょう。
でもなぜ今なんでしょう?
サイト開設から1ヶ月以上も経過してます。
可能性としては・・・
①単純に認知が確保できなかった為(だとしてら致命的ですね、汗)
②今出ている商品が春夏コレクションだから夏物商戦に向けて!
③日本では6月と10月に衣替えが行われることが多いため
②と③はほぼ一緒ですね(笑)
でもこれが当たってるんじゃないかな?
ちょうど今日、僕もそろそろ夏物が欲しいなぁーと思っていたので。
タイミングはバッチリです。
LACOSTEを買うかどうかは別として(笑)
COMMENT[19]
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