2009.04.23.

爽健美茶|竹之内 豊



爽健美茶CM

爽健美茶のイメージキャラクターが変わったようだ。
CMを見る限りメインは竹之内豊さんだろうか。
爽健美茶は歴代イメージキャラクターを遡ると
キャンペーンとして参加した加瀬亮さんを除けば
全て女性が務めていたようだ。(Wikipedia参照

私自身、子供の頃から爽健美茶のCMには女性しか出演しているのを見たことがなかったので
竹之内さんが出演しているCMを見た時はちょっと違和感を感じてしまった。

しかし、

これまでの爽健美茶のイメージは「美しいお茶」みたいな感じだったが、
このCMでは何だか自然の力強さみたいなものが感じられる気がした。
元気がない世の中に自然の力で元気をみたいなイメージだろうか?

CMには福原美穂さんver.もあるみたいなので完全に男性キャラに移行したわけではないようだ。

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