NTTドコモ|アンサーハウス
アンサーハウス
ドコモの4シリーズのPRサイト。
各スタイル2つずつ、
それに加え「管理人の部屋」としてCM情報や成海璃子さんによるブログなどのコンテンツが用意されている。
携帯メーカーのサイトとしてではなく、
ドコモ(キャリア)のコンテンツとしてこれだけ大規模なものは初めてな気がする。
90xシリーズから
4つのシリーズ
"PRIME" "STYLE" "SMART" "PRO"
に変更され5ヶ月がたったが、コンテンツの追加が断続的に行われ
ブランドの再構築を計っているようだ。
〜管理人の部屋〜
「CM情報」以外にも2分程度のスペシャルムービーとして裏側が見られたり、
「人物紹介」でキャラ設定、
それぞれのシリーズのイメージ、
携帯電話用のデジタルコンテンツ、
成海璃子さんのブログなど
この部屋だけでもコンテンツは豊富だ。
ドコモの力の入れようが垣間見れる。
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