サントリー「ほろよい.com」
ほろよい.com
「ほろよい」というチューハイのキャンペーンサイト。
アバターを介してチャットをリアルに体験できる、名づけて「ウェブ飲み会」が魅力。
箭内道彦・堀北真希による 「ほろよいライブ飲み会」はユーザー参加型の限定イベントで
一体感が得られ、イベント終了後のウェブ飲み会はとても盛り上がっていた。
最近はシステムの不調でアクセスできない日が続いたがまたアクセスできるようになっている。
システム不調がなければもっと盛り上がったかもしれない。
しかし、ライブ飲み会は地デジのデータ放送なんかよりも面白いのではと個人的には思う。
最近は直接的ではない企業による非ブランドサイトなるものが増えているようだ。
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