2009.03.22.

広告コミュニケーション論の復習①

◆広告学◆
「広告作品を前にして、面白いとか、このタレントはいいとか
感想を言い合うだけなら、広告学は『軽い』。
なぜ面白いのか、なぜこのタレントはいいのかを考え
突き詰めていくと、おそらく自分の知識不足に気がつくはずである」

広告
adevertising・・・広告活動。動詞(advertise)の名詞形。
advertisement・・・「モノとしての広告」。つまり「広告物」「広告表現」「広告メッセージ」など
              広告主による広告活動を通じて消費者が知覚し、識別する表現部分。


PR(Public Relations)
組織体とそれを取り巻くあらゆる関係者との間に「良好な関係」を築くために展開されるあらゆる活動。
*展開されるPR活動は当該組織体の経営活動そのものと質的に一体化したものでなければならない。


プロモーション活動(促進活動)
商品の販売促進を図る活動ないし手段。
[広義]マーケティングコミュニケーション
[狭義]消費者の商品購買行動ないし、意思決定を直接的に刺激付ける企業活動または手段としての販促。

広告とSPの違い
広告→メッセージによって展開されるもの。
プロモーション→メッセージ以外のモノ、サービスあるいは金銭といった要素を手段として展開。


広告と宣伝は違う
宣伝→大衆あるいは世論の操作を目的とし、事実に基づかないコミュニケーション活動。
広告→事実に基づいて、メッセージを伝える。

参考文献: 亀井昭宏 疋田聡[編著] 「新広告論」 日経広告研究所 2007年発行

COMMENT[34]

It’s hard to search out knowledgeable people on this subject, but you sound like you already know what you’re speaking about! Thanks

Essential Tips IN SEO Link Building| Finally, coming up with quality content and submitting them on different sites can also enhance website visibility. These sites allow you to link to your site; you can even provide the anchor text yourself to ensure that the link contains keywords. Take advantage of these sites since most of the time their service is free. How To Search Engine Optimization. Orange County SEO 1 Orange County SEO Business Seo. On-page optimization is all about enhancing the website from within. One of the popular aspects in on-page optimization is the usage of keywords; which SEO providers usually work out in order to make the client?s site popular in the world wide web. For example, the title page usually takes precedence because search engine?s web crawlers usually look into the words in the title if it is relevant to the search by the internet user. Apart from titles, Meta tags, URL structure, content, and HTML tags must also possess words that describe your interest. When these things are realized, search engines will be able to pick up your site and internet users will definitely visit it since they already know what your site is all about.These are the classic examples of services used by SEO providers to enhance client?s websites. These services will definitely affect your ratings given the chance that the SEO provider knows what to do about these factors. Not all SEO services may be applicable to your site which is why it is important that you and the SEO provider discuss everything first to know which techniques to use.

Nice read. I just passed this onto a buddy who was doing some research on that. He actually bought me lunch since I found it for him! So let me rephrase: Thanx for lunch!

I just want to mention I am just newbie to blogging and honestly enjoyed this web-site. More than likely I’m planning to bookmark your blog . You really come with exceptional stories. Thanks a lot for sharing with us your web site.

I must thank you for the efforts you have put in writing this site. I'm hoping to view the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has inspired me to get my own website now ;)

I simply want to tell you that I am new to weblog and truly savored this page. Likely I’m likely to bookmark your site . You absolutely have excellent well written articles. With thanks for revealing your webpage.

Interesting blog! FYI... I just got the best professional 40 page report that showed me step-by-step how to Search Engine Optimize (SEO) my site for ONLY$5 here - SEO REPORT

I got what you mean ,bookmarked , very nice site.

Tips in SEO Link Building| Finally, writing quality content and submitting them on various sites can also improve your ranking. These sites allows you to provide a link and also anchor texts on the articles you have submitted. Take advantage of these venues since you can use their service for free. Top 10 Search Engine Optimization. Orange County SEO www.youtube.com/user/1OrangeCountySEO Web Design Seo. On-page optimization is all about enhancing the website from within. Usage of keywords for instance is usually the concern of SEO providers since search engines usually base their operations on this aspect. For example, the title page usually takes precedence because search engine?s web crawlers usually look into the words in the title if it is relevant to the search by the internet user. Apart from titles, Meta tags, URL structure, content, and HTML tags must also possess words that describe your interest. If these on-page factors are realized using the right techniques, the website?s likelihood of being included in the SERP is quite high since the site can now be considered as SEO enhanced.Moreover, search engines also offer websites rankings if the backlinks come from reputable sites which may have been in the web for many years, and have gain high rankings in major web search engines. Furthermore, the backlinks will boost your ratings in the web if they came from sites which are relevant to your interest. For instance if your site is all about music, you will be more noticed if the site providing backlinks are about music as well.

This is the perfect webpage for anyone who wants to understand this topic. You understand so much its almost tough to argue with you (not that I personally will need to…HaHa). You certainly put a brand new spin on a topic which has been written about for many years. Excellent stuff, just excellent!

Aw, this was a very good post. Taking a few minutes and actual effort to generate a top notch article… but what can I say… I hesitate a whole lot and don't manage to get anything done.

Very interesting subject , thanks for posting .

Outstanding post, you have pointed out some excellent points , I as well believe this s a very superb website.

Enjoyed looking at this, very good stuff, thankyou .

some genuinely superb info , Glad I observed this.

Thanks for another fantastic post. Where else could anybody get that type of info in such an ideal way of writing? I have a presentation next week, and I'm on the look for such information.

great points altogether, you just gained a new reader. What would you suggest in regards to your post that you made some days ago? Any positive?

thank you for sharing with us, I believe this website genuinely stands out : D.

I truly appreciate this blog.Much thanks again. Awesome.

I've been absent for some time, but now I remember why I used to love this website. Thank you, I’ll try and check back more often. How frequently you update your site?

Hi, Neat post. There's a problem with your website in internet explorer, would check this… IE still is the market leader and a big portion of people will miss your wonderful writing due to this problem.

I saw a lot of website but I believe this one has something special in it in it

I want looking through and I conceive this website got some genuinely useful stuff on it! .

Very nice post. I just stumbled upon your blog and wished to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!

Some really nice stuff on this site, I love it.

Muchos Gracias for your article. Really Cool.

You really make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complicated and extremely broad for me. I'm looking forward for your next post, I will try to get the hang of it!

Hi, Neat post. There is a problem with your website in internet explorer, would test this… IE still is the market leader and a large portion of people will miss your magnificent writing due to this problem.

I’ll immediately grab your rss feed as I can't find your e-mail subscription link or newsletter service. Do you've any? Please let me know in order that I could subscribe. Thanks.

Надеюсь, остальные записи окажутся такими же интересными http://www.m24.ru/videos/tag/%D0%9F%D0%B0%D0%B2%D0%B5%D0%BB%20%D0%9B%D0%B8%D0%B2%D0%B8%D0%BD%D1%81%D0%BA%D0%B8%D0%B9

Perfect work you have done, this internet site is really cool with great information.

I'm really loving the theme/design of your web site. Do you ever run into any web browser compatibility issues? A handful of my blog readers have complained about my site not working correctly in Explorer but looks great in Opera. Do you have any advice to help fix this problem?

I am glad to find your page. It is very informative. Thank you for sharing! If you like to learn more of similar topic, please visit www.pdchealthcare.com

Enjoyed reading through this, very good stuff, regards .